As a marketing & design professional, I have demonstrated a keen eye for design and innovation, consistently achieving results that drive customer engagement and sales growth. Here are some examples of my successful project implementations:
» Redesigned catalogs for a company's product line to enhance customer engagement and increase sales of premium products and add-ons. My strategic design choices resulted in a more visually appealing product catalog that provided better product information and a more intuitive user experience.
» Created and scheduled Pinterest pins, driving a significant increase in monthly views by 50K to an average of 150K monthly views, with a 7.3% outbound click rate among the engaged audience. Through content curation and optimization, I was able to successfully amplify our social media presence and generate increased customer interest and engagement.
» Collaborated with a project manager to complete an annual price change affecting over 300 print and website touchpoints in under a day. My ability to work collaboratively and efficiently allowed for the seamless execution of this annual pricing change, ensuring minimal disruption to our customers.
» Art directed the creation of a new Shopify site with a contracted web design studio to replace two, decade-old web properties. The new site features evolved capabilities, such as custom quote generation and improved pricing and feature information. This enhanced user experience has resulted in a more efficient and effective sales funnel.
» Established brand guidelines for company branding and communication across four social media channels and print and web materials, resulting in a more cohesive brand image. By creating a consistent brand image across all platforms, I have helped to solidify our brand identity and enhance our customer recognition and loyalty.
Product Catalog
I was tasked with redesigning TVsetdesigns.com's product catalogs to better represent products and better inform clients. To achieve this, I carefully analyzed the product line and target audience and added necessary information to enhance the client experience. My redesign resulted in a more visually appealing and informative catalog that presented product information in a clear and concise manner, making it easier for customers to find what they were looking for. By incorporating high-quality visuals, I was able to highlight the company's premium products and add-ons, making them more enticing to customers. Overall, my design choices not only increased customer engagement but also led to higher sales of the company's premium products and add-ons.
